Ha Long Bay

A new identity and a new bottle act as a treasure chest for Ha Long Bay, the new eau de parfum by JOVOY, a tribute to Vietnam, a country dear to artistic director François Hénin. Ha Long Bay is not a postcard. It is a sensory evocation, a concentration of memories and rare raw materials, captured in a powerful and luminous trail. At the heart of the composition is a unique note of sand mango (Xoài Cát), an emblematic fruit of the Hoa Lộc province, extracted using Jungle Essence technology by perfumer Véronique Nyberg (MANE). This mango, with facets of peach, banana, and apricot, offers fruity generosity and sunny tenderness. It is enhanced by vibrant spices, cardamom, and black pepper. Accents of soft leather evoke the sails of junks in the bay. A deep patchouli, François Hénin's olfactory signature. A structuring cedar anchors the composition in woody elegance. Ha Long Bay is a lively and unexpected fragrance. It evolves on the skin, revealing different facets depending on the wearer. It captures attention without being overwhelming, embodies personalities and imprints memories.